Why “FBF Services”?

FBF stands for the Feed Boots Fund. (Boots is my cat.) Like many others, I coped with the early days of the COVID-19 pandemic by throwing myself into work to such an extent that it led to an episode of severe burnout; afterward, I chose the name of this new venture to serve as a daily reminder in all my professional endeavors that work is a means to an end, and it is important to keep the things that really matter top of mind.

As a bonus, looking at this is very motivating every time I start a new project: